Nordiska Galleriet

In my school project, I created a countdown campaign for Nordiska Galleriet to build excitement before an upcoming event. The campaign includes both printed posters in the store and digital versions on Instagram that change every day to create anticipation and a feeling that something special is coming.
The purpose of the poster is to attract attention, build curiosity, and strengthen the brand’s exclusive image. It also drives traffic to the store and online platforms. By scanning the QR code, customers can sign up with their email, which allows the company to collect addresses for their CRM system and use them for future events, offers, and engagement.