After Effect - Nordiska Galleriet

For this school project, we were asked to creatively produce motion content in After Effects using the Pen Tool, Shape Layers, or the Text Tool. I chose to animate text using Trim Paths, creating dynamic changes in the stroke rather than in-and-out movement. To add more life and vibrancy, I also incorporated neon-style strokes into the text.

Since Black Week is all about shopping, I wanted to illustrate this theme by using additional Trim Paths animations, where different products drop into the scene along the axes, creating a playful and energetic flow.

The goal was to let creativity shine and explore how motion design can make even everyday themes more engaging and visually striking.