After Effect - Fear Of God

For this school project, the task was to create a 20–30 second commercial for a clothing brand using Adobe After Effects, presented in three different visual styles. I chose an American brand called Fear of God and sourced various video clips, music, and skateboard sound effects from platforms such as Pixabay and Pexels, which I then edited and enhanced with different effects.

I began by creating a water effect on the logo, followed by blending and splitting two videos into a single sequence. In the scene featuring the dancers, I layered two different video clips to create a dynamic visual composition. To create a smoother flow between the videos, I also added a light flare transition for a more seamless and polished look. I also applied a shaky camera effect to a clip of two men leaning against a concrete wall, giving it a raw, urban feel. The video ends with the brand’s slogan smoothly rolling into the frame.

The final video features three distinct approaches: graphic elements created with shapes, color-graded video footage, and dynamic transitions, all combined to form a visually engaging final video.